Case Study
Anzenity
Nervous system regulation app helping users manage anxiety through guided somatic practices.
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The Problem
Anxiety apps focus on cognitive approaches like meditation and journaling, but miss the body. When you're in a panic state, your nervous system needs regulation first. Existing apps don't address the physiological reality of anxiety.
The Solution
Anzenity takes a body-first approach to anxiety. Guided somatic practices, breathing exercises, and nervous system regulation techniques help users calm the physical symptoms of anxiety before addressing the mental aspects.
Key Product Decisions
Body-First Approach
Prioritized somatic and physiological techniques over purely cognitive approaches based on nervous system science.
Hold-to-Calm Interface
Designed tactile interactions that work during anxiety states when complex UIs become impossible.
Practice Library
Built a curated library of evidence-based practices with clear guidance on when to use each.
Progress Tracking
Track practice consistency and anxiety patterns to help users understand their nervous system.
Results
20+
Practice Types
2-10min
Session Length
Yes
Daily Reset
Full
Offline Mode
Key Insights
Consumer wellness apps need a clear scientific foundation to build trust.
UX during distressed states requires radically different design principles.
Short, accessible practices have better completion rates than longer sessions.
Progress visibility motivates continued practice even when immediate relief isn't felt.